Many companies rely on mass emails and generic LinkedIn sequences. The result: your sales team ends up in conversations that go nowhere. Unqualified leads eat into the time your account executives need to close actual deals. A structured pre-qualification process makes all the difference.
Referrals and inbound leads have one thing in common: they are unpredictable. Companies that rely exclusively on pull channels cannot predict their growth. SDR as a Service creates an active, repeatable outbound function that operates independently of how other channels are currently performing.
Recruiting, onboarding, ramp-up: On average, it takes three to six months for an in-house SDR to become productive. And when they leave the company, the process starts all over again. SDR turnover is higher than in any other sales role. If you want to scale quickly, you can’t afford this model.
Find out during your initial consultation with Julius Dany whether and how SDR as a Service fits into your current sales situation.
Before we get started, we take the time to understand your offering, your ideal customer, and your market positioning. We create a structured briefing document that serves as the foundation for the entire outbound campaign.
This allows our SDRs to address your target audience’s current challenges directly during the initial contact.
REP executes structured and consistent outbound sequences via phone, email, and LinkedIn. We test opening lines, hooks, and sales pitches until we develop a strategy that consistently generates qualified leads. For more information on how we approach cold calling, visit our Cold Calling Agency page.
You’ll have full transparency into call transcripts, results, and optimization steps.
The result is genuine sales conversations with the right people from your target audience. REP schedules qualified appointments directly into your account executives’ calendars.
Your team speaks exclusively with contacts who have expressed interest and are ready to talk.
REP is a reliable and strategic partner for us — from outbound scheduling to inbound lead qualification to service tasks. Together, we further develop processes, increase the efficiency of our sales and service activities and sustainably increase customer loyalty.
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REP is a key partner in the implementation of our ambitious growth course. In our dynamic market environment, speed is crucial — the growth we are striving for would not have been possible without REP during this period. We are looking forward to continuing our successful cooperation and working together to make lasting changes to digital dismissal management.
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We looked at Revenue Excellence Partners alongside another outbound agency, and the difference in performance became obvious pretty quickly. Even with just one SDR, REP was consistently bringing in 12+ qualified meetings every month. What really stood out to me was how they helped us build a cold calling approach that actually works in practice, not just in theory. We’re already closing our first customers from those meetings, which says a lot about the quality they deliver.
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The appointments we receive thanks to REP are not only numerous, but also extremely relevant. Our sales department can start every conversation on equal footing — with contacts who are genuinely interested. This saves time, increases the success rate and makes everyday sales significantly more effective.
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With REP, we were able to make a confident and structured entry into the DACH market. Their speed, sales know-how, and cold calling expertise helped us generate valuable pipeline early on and test outbound in a way we couldn't have done internally. A real accelerator for our growth.
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REP is accelerating our growth - we’re consistently booking about 3 high-quality meetings per week. Their hands-on SDR approach and strategic guidance make them a trusted extension of our team.
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Thanks to REP, we were able to set up a clear and powerful outbound structure — from target group definition to lead generation to ongoing campaign optimization. We were particularly impressed by the combination of deep market understanding, practical implementation and the ability to generate high-quality leads. The close coordination and trusting cooperation made REP a real sparring partner for us in sales.
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“We have been working with REP for over 2 years now and turned to them to provide us with opportunities in our target group. We have now achieved over 80% market penetration through REP and have been able to speak to all relevant contacts in sites as well as clinical trial sponsors.”
Go to the case studyDuring your initial consultation with Julius Dany, you’ll receive an honest assessment of your current outbound sales situation and specific recommendations on what an outsourced SDR setup might look like for your company.
Free & non-binding
Assessment of your current sales process
Clear roadmap for building your sales pipe
SDR as a Service describes a model in which companies fully outsource their sales development function to an external partner. Instead of hiring their own sales development representatives (SDRs), the service provider handles target audience research, outreach, lead qualification, and appointment scheduling. Only contacts who have indicated a specific need for a conversation are passed on.
SDR as a Service is particularly well-suited for B2B companies with products or services that require detailed explanation, that lack their own outbound sales capacity, or that want to fill their pipeline faster than an in-house team can manage. Typical use cases: SaaS companies, B2B IT service providers, consulting-intensive providers, and mid-sized companies looking to tap into new markets or target audiences. The model is also a good fit when the existing sales team needs to focus on closing deals rather than spending time on prospecting.
A pure lead agency provides contact lists or unqualified raw data, without actively reaching out to prospects or scheduling appointments. Traditional sales outsourcing often covers the entire sales process, including closing. SDR as a Service falls somewhere in between: actively reaching out to target audiences, qualifying leads, and scheduling appointments—after which REP hands the process over to your internal team.
As a sales agency, REP operates exclusively in the upper funnel; the closing remains your responsibility.
Following a structured onboarding process, during which we define your ICP, your offering, and your positioning, our SDRs begin actively reaching out to your target audience. We use a multi-channel approach via phone, email, and LinkedIn, test different messaging strategies in short learning cycles, and provide regular reports on results and optimizations. Qualified appointments are booked directly into your account executives’ calendars.
The key KPIs are: number of scheduled appointments, show rate (percentage of appointments that actually take place), SQL rate (percentage of appointments classified as sales-qualified leads), and conversion rate to the next step in the funnel. REP provides transparent reporting on all relevant metrics, which can be integrated directly into your CRM upon request.
Costs vary depending on the target audience, volume, and desired channel coverage. As a general guideline: An in-house SDR often costs between 80,000 and 120,000 euros in the first year, including recruitment, onboarding, and base salary—and often without measurable results in the first few months. SDR as a Service offers a predictable alternative with no fixed costs for setup or staff turnover. During an initial consultation with Julius Dany, you’ll receive a concrete assessment tailored to your company.
A cold calling agency focuses primarily on the telephone as an outreach method. SDR as a Service takes a broader approach: outreach is conducted across multiple channels—including phone, email, and LinkedIn—with structured lead qualification and direct appointment handoff.
REP combines both approaches, meaning that cold calling is a central component of the SDR setup, but not the only channel.
Sales outsourcing involves handing over specific parts of the sales process to an external partner. This can range from individual functions, such as scheduling appointments, to broader areas, such as the entire new customer acquisition process. It is essential to clearly define the boundaries between internal and external tasks and to ensure transparent reporting.
Our REP Blog provides an overview of various sales outsourcing models.
