Case Study

Sales booster and customer service agent

More than 20 appointments a week

More than 20 appointments per week with decision makers in our target group

Susanne Hagedorn

Product Lead

REP is a reliable and strategic partner for us — from outbound scheduling to inbound lead qualification to service tasks. Together, we further develop processes, increase the efficiency of our sales and service activities and sustainably increase customer loyalty.

background

Background

sipgate is a German provider of VoIP and cloud telephony and develops modern communication solutions for private and business customers. The focus is on innovative Internet telephony services and the combination of mobile and fixed network communication.

  • Headquarters: Düsseldorf
  • Founding year: 2004
  • Number of employees: 300+
  • Sector: Telecommunication

challenge

Challenge

At the beginning of the collaboration, the focus was on professionalizing scheduling in outbound sales and building up lead generation in a scalable way.

As the process progressed, inbound leads were added, which had to be qualified in a structured manner in order to exploit the full potential of the sales process.

In addition, there was a requirement to integrate customer service more closely — particularly in the area of churn prevention and when servicing new test customers.

solution

Solution

REP handled the efficient processing of outbound and inbound leads and ensured high quality appointments and lead qualification.

A particular focus was on qualifying relevant leads, particularly in the segment with more than ten seats, in order to make targeted use of sales resources.

In addition, REP increasingly provided customer service support, including customer loyalty measures and structured welcome calls for new users.

Through close strategic cooperation, processes could be continuously developed, conversion rates increased and additional upselling and cross-selling potential identified.