Significant increase in high-quality sales-accepted appointments
Thanks to REP, we were able to set up a clear and powerful outbound structure — from target group definition to lead generation to ongoing campaign optimization. We were particularly impressed by the combination of deep market understanding, practical implementation and the ability to generate high-quality leads. The close coordination and trusting cooperation made REP a real sparring partner for us in sales.
MDSYSTEC offers tailored IT solutions for companies of all sizes, including managed services, cloud services, IT consulting and cyber security. With ISO 9001 and 27001 certifications, MDSYSTEC guarantees the highest quality standards and information security. The company attaches great importance to individual advice and sees itself as an equal partner who makes its clients' IT infrastructure efficient and secure.
Before the start of the partnership with REP, we faced several key challenges: There was no stringent outbound lead recording, too few dedicated employees in the SDR role and therefore no structured outbound pipeline.
Our goal was to establish a functioning outbound structure together with REP — including clear processes, suitable resources and the targeted generation of qualified leads in order to establish a new sales pillar in the long term.
The collaboration with REP has made a noticeable difference for MDSYSTEC — in particular due to the deep understanding of current “hot topics” in our industry and the sales-related challenges. The targeted campaigns, such as a PEN test campaign or a regional campaign for targeted market penetration, were particularly helpful.
Based on these topics, coherent campaign strategies were developed together and central outbound basics, such as cold call scripts, were professionally developed. Another success factor was the precise identification of the appropriate Ideal Customer Profile (ICP) and the respective Buyer Persona (BP) — individually tailored to each campaign.
REP not only provided us with high-quality, campaign-specific lead lists, but also an experienced SDR team including individual coaching, which significantly sharpened our approach.
Regular review appointments ensured the necessary transparency and enabled rapid iterations and optimizations of ongoing campaigns.
The specific recommendations for adapting existing measures and creative impulses for new, future-oriented campaigns were also particularly valuable. This structured and partnership-based approach enabled us to sustainably develop our sales activities.
