Each week, more than six qualified meetings were arranged and held with potential customers.
With REP, we were able to make a confident and structured entry into the DACH market. Their speed, sales know-how, and cold calling expertise helped us generate valuable pipeline early on and test outbound in a way we couldn't have done internally. A real accelerator for our growth.
WebinarGeek is a Dutch software company that offers an all-in-one, browser-based webinar platform. It enables businesses and organizations to create, host, market, analyze, and automate webinars. The platform supports various webinar types, including live, automated, and on-demand sessions, and integrates with over 6,000 tools to enhance marketing and lead generation effort.
WebinarGeek was faced with the challenge of expanding brand recognition in the DACH market in a targeted and short period of time in order to create the basis for further growth in the region.
At the same time, there was a lack of internal resources to consistently utilize and develop the existing growth potential in the German market in a structured manner.
Scaling outbound measures also proved difficult — particularly in the area of cold calling, both in terms of processes and operational implementation.
REP took over the operational implementation of cold calling in German, specifically tailored to the requirements and characteristics of the DACH market.
Thanks to rapid onboarding and a clear development of the messaging strategy, initial results were achieved in a short period of time.
A key success factor was the structured outbound approach, including clearly defined cadences, a precise ICP definition and the targeted handling of objections.
This was supplemented by data-based feedback loops and the continuous optimization of scripts and outreach strategies to sustainably increase performance.
