Case Study

IT services and IT consulting

Our sales processes were sustainably strengthened

3 to 4 high-quality appointments per week despite difficult macroeconomic conditions

Dmitry Lisak

Partner + Sales Manager

The appointments we receive thanks to REP are not only numerous, but also extremely relevant. Our sales department can start every conversation on equal footing — with contacts who are genuinely interested. This saves time, increases the success rate and makes everyday sales significantly more effective.

background

Background

THESCON GmbH is a specialized consulting firm that supports companies from regulated industries (e.g. pharmaceuticals, medical technology, chemicals, biotechnology, wholesaling). The focus is on processes related to IT system selection and implementation, validation of computer-based systems, quality and compliance management, and infrastructure qualification. THESCON brings extensive experience from over 500 projects and a team of around 40 consultants.

  • Location: Coesfeld
  • Founding year: 2007
  • Number of employees: 40
  • Sector: Consulting

challenge

Challenge

In an economically challenging phase with limited willingness to invest, we were faced with the task of expanding our new customer business in a targeted manner. Our goal in the partnership was therefore:

  • to provide new impetus for lead generation,
  • to reach more qualified sales appointments
  • to secure our growth over the long term regardless of economic fluctuations, and
  • sustainably expand our market presence

solution

Solution

REP's deep understanding of our specific industry and the sales characteristics of THESCON was particularly valuable to us. On this basis, strong campaigns were developed together and concrete outbound principles, such as cold call scripts, were developed — tailored precisely to our buyer personas.

Identifying the ideal customer profile for each campaign, including an individually tailored approach, was just as crucial as providing qualified, campaign-specific lead lists.

Close operational support through SDR resources, regular review appointments and continuous development of campaigns have also made the difference for us. The targeted recommendations for sales-relevant adjustments and new impulses, which helped us move forward beyond the project, were also particularly helpful.