Recruiting in Germany is currently a tough market, and our product requires explanation. The success of this case was no coincidence: Both sides closely coached the SDR from the start, we were in almost daily communication, and this high level of communication made all the difference. For us, REP is a partner who works with us on performance.
Instaffo is the job platform that brings companies and talent together faster and more effectively – without an overwhelming flood of applications, lengthy processes, or tool chaos.
For companies: Instead of relying on job boards or manual sourcing, teams at Instaffo gain immediate access to pre-qualified, job-seeking talent – curated and intelligently matched based on relevant criteria such as salary, skills, seniority, motivation for change, and other relevant factors.
Location: Heidelberg
Founding year: 2014
Number of employees: 80+
Industry: HR Tech (Recruiting)
Instaffo wanted to expand additional outbound capacity to a niche and complex target audience, without building another internal SDR team.
The goal was to generate additional pipeline while simultaneously ensuring the high quality requirements of the curated recruiting product.
A particular challenge was reaching HR decision-makers in a demanding market environment. This required a partner who could quickly build and continuously develop product understanding, target audience knowledge, and objection handling skills.
REP quickly provided Instaffo with a dedicated SDR and integrated them closely with the internal team.
A key success factor was the dual coaching model: The SDR was continuously developed by both REP, with AI-powered call coaching and 1:1 support, and by the Instaffo team, with call reviews, audio feedback, and joint training sessions.
Through almost daily communication, lead quality, reachability, objection handling, and performance were quickly optimized.
Additionally, the setup was flexibly adapted to the target audience's requirements. Instead of rigid processes, REP and Instaffo worked pragmatically on target audience segmentation, utilization, and call management.
This created a reliable outbound channel with a steady pace and high conversion quality.
