Case Study

Sales Booster

12+ qualified meetings per month and first customers closed from outbound

Structured outbound approach and optimized cold calling process

Jonas Plieth

Chief Revenue Officer (CRO) - SECJUR

We looked at Revenue Excellence Partners alongside another outbound agency, and the difference in performance became obvious pretty quickly. Even with just one SDR, REP was consistently bringing in 12+ qualified meetings every month. What really stood out to me was how they helped us build a cold calling approach that actually works in practice, not just in theory. We’re already closing our first customers from those meetings, which says a lot about the quality they deliver.

background

Background

SECJUR is a German B2B SaaS company that provides an AI-powered compliance automation platform called the Digital Compliance Office.

The platform helps companies implement and manage regulatory requirements such as GDPR, ISO 27001, TISAX, SOC 2 or NIS2 by combining automation software with compliance experts.

After initial success with inbound, the goal was to build an outbound channel to reach new target accounts and support pipeline growth

  • Headquarter:  Hamburg, Germany
  • Founding year:  2018
  • Number of  employees: 50+
  • Industry: B2B  SaaS - Cyber security

challenge

Challenge

The need was to build a scalable outbound pipeline beyond inbound leads.

Reaching decision-makers in compliance, IT security and risk management proved difficult, and there was no structured cold calling process in place.

The goal was to generate predictable and qualified sales meetings with ICP companies.

solution

Solution

Together, we developed a structured outbound engine based on clearly defined target customers and a precise approach:

  • Implementation of a structured outbound and cold calling strategy
  • Clear ICP targeting and messaging refinement
  • Highly focused cold calling to reach senior decision-makers
  • Consistent  generation of qualified meetings with strong buying intent
  • Continuous optimization of outreach and qualification process