Case Study

Basqo is a workforce planning platform for medium and large companies. The platform replaces fragile Excel planning with a single source of truth for HR and Finance, connecting headcount, personnel costs and organizational plans in real time.

This gives leaders the visibility to make better people decisions and manage their largest cost item with the accuracy it deserves.

• Headquarters: Berlin
• Founding year: 2023
• Number of employees: ~10
• Industry: HR-SaaS

Basqo needed predictable, high-quality outbound meetings to support pipeline growth and revenue development.

At the same time, there were limited internal resources to manage outbound SDR activities, including onboarding and team management.

The requirement was to align SDR execution closely with leadership goals while building a scalable and predictable outbound motion.

An effective outbound strategy was implemented through a structured and practical approach:

• Provided a hands-on SDR-as-a-service approach, immediately integrating with Basqo’s team without the need for internal onboarding
• Delivered predictable, high-quality outbound meetings that accelerated pipeline growth and revenue predictability
• Acted as a trusted advisor, aligning outreach strategy with Basqo leadership goals
• Ensured over 80% of meetings were sales-qualified, maximizing efficiency and conversion potential
• Enabled immediate impact from day one, with virtually no ramp-up period
• Offered a flexible, collaborative partnership, allowing Basqo to scale outbound efforts without hiring internally

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