Our network of advisors represents the core of REP’s consultative strength. Each expert brings deep experience in their respective fields, whether it’s building scalable SDR structures, optimizing sales processes for SMEs, or guiding international companies through the complexities of the DACH market. They combine strategic insight with hands-on expertise, ensuring every client receives tailored support aligned with their unique growth objectives. By working closely with your team, REP Advisors don’t just offer advice, they become trusted partners, empowering your organization to achieve sustainable, measurable sales success.
Patrick has been passionate about sales for over 12 years. He initially started in BtoC, but 7 years ago, after graduating from university, he made the step directly into the startup and thus BtoB world - for the AI company Starmind. He first spent a year as AE for Switzerland, where he was quickly sent to Germany to build up the market. He then led the team in NY for a year before returning to Switzerland and joining LARI as CSO and co-owner. He then moved to the startup Unique, which grew from 2 to 30 employees within the first five months. He is now CRO at Taskbase.
Cold Calling, Discovery
Michaela is a German sales executive with over a decade of experience at the Würth Group, highlighting her loyalty and consistent growth. As Deputy Sales Manager for Würth Deutschland since January 2024, she demonstrates strong leadership by overseeing 400 sales representatives and managers. Her career, which advanced from a Project Manager role, showcases key skills in strategic project management and extensive sales leadership.
Sales Leadership and Strategic Sales Development in German SMBs
Our expertise in B2B SaaS sales goes beyond our organization, as we have built a network of exceptional experts across Germany, each with distinctive skills and in-depth knowledge, ready to provide you and your team with customized advice to make your sales and marketing activities a reality.
Lars Krüger has been working in direct sales since 2005. Since 2010, he has been involved in scaling various companies in the German start-up scene, including Aroundhome, Personio and Enpal. In 2018, he co-founded elearnio, a SaaS solution in the EdTech sector, which he was able to scale to a 7-digit turnover (ARR) with his sales methods.
Outreach Strategy, Sales Operations, B2B Content Marketing, Sales Training
Mattia studied International Business with Chinese and Spanish in London and then discovered her passion for Software Sales. She has since founded the “SDRs of Germany” community and has a deep understanding of the needs and development paths for SDRs, recruiting and social selling.
SDR Recruiting, SDR Training
Manuel bootstrapped SalesPlaybook in <3 years from 0 to 7-digit revenue by helping 180+ B2B startup clients on their 0-10M ARR journey to scale their sales faster without trial & error with an all-inclusive sales coaching platform with knowledge, group coaching & 1:1 coaching. When he is not working he loves to read (B2B sales books but also other non-fiction books), boxing and playing electric guitar / piano.
0-1M ARR: From launch to message-market-fit, LinkedIn Social Selling, Outbound Lead Generation, Founder Coaching
Björn has grown the B2B division of Urban Sports 20-fold - in less than 24 months. He is fascinated by all growth-related topics and challenges. Björn looks at the entire buyer's journey from a holistic perspective in order to derive convincing GTM strategies. His second specialty is empowering young commercial leaders to build sustainable teams with great impact.
Buyer Journey, Sales Education
As the founder of YOYABA, Tim has helped many well-known SaaS scale-ups like Usercentrics, Storyblok, Xentral and others scale their paid channels. His agency YOYABA is in the top 10 independent agencies when it comes to LinkedIn advertising spend and with a team of almost 30 people, has more insight, data and experience than anyone else when it comes to scaling SaaS advertising accounts.
SaaS Marketing, Paid Growth, Paid Social & LinkedIn
Dominic is a serial B2B entrepreneur and sales founder. He started his career in corporate sales for Siemens' IT business, managing and training sales teams in the US and Germany. Today, he trains the next generation of B2B sales talent at the Hyrise Academy, turning entry-level/career changers into technical sales specialists.
Sales training & education, B2B, enterprise sales, sales recruiting & onboarding
For the past decade, Thibaut has been selling technology products, from SaaS to professional services and training/coaching programs. He works with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business. You can read, hear, and see what Thibaut has to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast. When he’s not training and coaching tech sales reps, you will find him between Berlin, South of France, Switzerland, and Mexico, enjoying a motorcycle adventure, spending time with his family, or building businesses of all kinds.
B2B sales, sales development, Social Selling, LinkedIn Sales Development
Originally a media designer, Jens discovered his passion for online marketing in 2009. Since then, Jens has been involved in a wide variety of marketing topics and is constantly continuing his education. Jens currently works as an online marketing freelancer. Since 2018, Jens has also been increasingly active in the field of MarTech (marketing technology) and tools and regularly publishes content on LinkedIn and on his own homepage. This has resulted in a constantly growing collection of tools in 2019. In addition to his own publications, he speaks in various podcasts and writes articles for specialist literature (including OMR) about his passion.
Online-Marketing & Tooling
Our Calling Specialist. After more than a decade in sales for various companies and products, Ibrahim has the sensitivity required for communicating with B2C and B2B customers. Only those who know the prospect well can build a sustainable and long-term business and customer relationship. This requires the right ear and the right communication.
Cold Calling, Kommunikationspsychologie
Maximilian is a serial entrepreneur and initiator of various networks in the B2B sales sector. These include the “Masterminds” and the “SalesMaster” network. The latter is an invite-only network for sales leaders who want to build modern sales structures. In the network, he primarily moderates topics such as remuneration & incentives, recruitment, onboarding, CRM & SalesTech, sales culture, lead generation and much more. Since 2018, Maximilian has also been a matchmaker in the area of sales recruiting.
Sales Recruiting, Networking
Finn Thormeier is the Founder & Managing Director of Project 33, a content marketing agency based in Berlin. They have worked with countless B2B founders and helped build personal brands with video marketing to increase demand, shorten sales cycles and generate inquiries for the companies from potential new customers. When he's not working, he loves to read (favorite author: Nassim N. Taleb), write, code and much more.
Personal Branding, B2B Content Marketing
Jan is an Account Executive at Pleo with top expertise in B2B sales and revenue development. A former competitive field hockey player, he transitioned into the tech industry after an injury, working his way from an internship to a team lead role at Albacross. Known for his resilient mindset, he shares insights on SaaS sales, personal branding, and professional growth.
B2B Sales and Growth, Revenue Development, Customer Relationship Management
Jiri is a sales trainer and founder of the Software Sales Formula, specializing in coaching for the IT and software industries. With over 15 years of experience, including senior roles at Amazon Web Services, his expertise covers areas like cold calling, lead generation, and team management. He uses a methodical, value-based approach, focusing on actionable strategies to increase win rates and build predictable sales pipelines. Siklar also hosts the Software Sales Formula podcast, where he shares practical sales tips.
Systemic sales processes, Outbound sales and cold outreach, Sales team coaching and leadership.
After holding numerous sales leadership positions in various industries, Michael founded Cremanski & Company in 2018. With his management consultancy, he and his team of 50+ people support sales teams in setting up revenue structures. Cremanski & Company has already helped more than 500 companies achieve rapid growth by setting up relevant processes and creating data-driven structures.
Revenue Architecture, Sales Operations, Sales Leadership
As a sales trainer, Sascha has been supporting numerous companies in scaling their sales organization and establishing clear structures since 2018. He has already helped companies such as PayFit, HeyJobs, Shiftmove and many others to achieve faster growth.
Sales Training & Coaching
Dominic took his first steps in sales in the fitness sector. After numerous career steps in platform and HR sales, he moved to Unicorn-Fintech PLEO. Dominic has held numerous positions here and was most recently Manager of the Mid-Market Sales Team within the DACH region. Since 2022, Dominic has also had his own sales podcast, Sales & Pepper, which he continues to run as co-founder of the ARRtist Circus.
Sales Leadership, SDR & AE collaboration, SDR Development
