From inbound dependency to a predictable outbound pipeline
How DevBoost partnered with Revenue Excellence to establish a functioning outbound channel, reach its target audience directly, and conduct more than 100 qualified initial meetings.
Dr. Tobias Nestler
CEO – DevBoost
We tried to build outbound internally – without success. With REP, we not only generated qualified conversations but also significantly expanded our access to our target audience.
Predictable outbound instead of relying solely on inbound
STARTING POINT
Growth was there – but it wasn’t predictable
DevBoost supports ambitious software teams as a strategy and implementation partner on their journey toward High Performance Engineering – for maximum productivity and real, measurable impact.
New business, however, came primarily through inbound, referrals, and the founder’s network. What was missing was a predictable channel that could continuously generate qualified conversations independently of individual contacts.
Inbound dependency
New projects came primarily through referrals, existing contacts, and the founder’s personal network.
No scalable process
A repeatable outbound process with validated targeting and messaging was missing.
In-house setup without success
The attempt to build outbound with an in-house SDR did not deliver the desired results.
Relevance over mere activity
ICP, messaging, and outreach had not yet been validated through enough direct market conversations. The goal was not simply to create more activity: what mattered were high-quality conversations with relevant decision-makers and a process built to last.
A complete SDR setup
REP managed the complete SDR setup – from targeting and ICP refinement to messaging and operational outreach. The messages were tested iteratively and optimized together with DevBoost. This created relevant conversations, a strong target-audience community, and the first closed deals.
